PureGlow Email Lift

Overview

PureGlow Naturals, an organic skincare brand catering to health-conscious shoppers, was seeing strong first-time sales through influencer partnerships and Instagram ads. However, their repeat customer rate was low, and they lacked a system to re-engage buyers, promote new product lines, or nurture long-term brand loyalty.

AYD Internet Marketing stepped in to build a fully automated email marketing funnel. From welcome series to abandoned cart flows and product follow-ups, we developed personalized, behavior-driven sequences that led to a 35% increase in repeat purchases and a 48% boost in customer lifetime value within six weeks.

Client Challenges

PureGlow had a passionate customer base and a clean aesthetic, but their post-purchase experience was underdeveloped. Their challenges included:

• No Email Automation: All emails were manually sent, infrequent, and lacked segmentation.

• Low Engagement Rates: Existing newsletters had poor open and click-through rates.

• No Product Education: New customers weren’t being guided on how to use the products they bought.

• Abandoned Cart Drop-off: Over 60% of carts were being abandoned without follow-up.

They needed a modern, automated solution that felt personal — not spammy — and aligned with their brand tone.

Strategy & Execution

We created a multi-layered email marketing system that aligned with PureGlow’s customer journey — from first visit to loyal repeat buyer.

Our strategy was structured around five key flows:

1. Welcome Series

We created a 4-email sequence triggered immediately after a user subscribed or made their first purchase.

• Email 1: Warm brand welcome + founder’s note

• Email 2: Customer testimonials + top product benefits

• Email 3: Skincare routine guide based on customer profile

• Email 4: 10% discount code to encourage first/second purchase

This series averaged a 42% open rate and set the tone for high engagement moving forward.

2. Abandoned Cart Recovery

We implemented a 3-part abandoned cart flow using urgency, social proof, and personalization:

• Email 1 (1 hour later): Reminder + product photo

• Email 2 (12 hours later): Highlight benefits + review snippets

• Email 3 (24 hours later): Limited-time offer + scarcity CTA

This flow recovered 18% of abandoned carts — previously lost revenue now brought back with minimal effort.

3. Post-Purchase Education

Many customers didn’t know how to properly use serums or exfoliators — leading to confusion and returns. We addressed this with:

• Routine guides for each product type

• Tips on when to apply (AM/PM)

• Cross-sell recommendations (e.g., “You’ll love pairing this with our night oil”)

• UGC integration to show real people using the product

Result: fewer returns, increased product satisfaction, and more cross-sells.

4. Product Replenishment Reminders

We set up timed email flows based on product lifecycle — e.g., reminding customers to reorder their face cleanser 25 days after purchase.

Each reminder included:

• Personalized subject lines (“Ready for a refresh, Sarah?”)

• Usage tips

• Quick reorder buttons linked to pre-filled carts

This flow accounted for 28% of total repeat orders in month two.

5. Monthly Campaigns & Product Launches

In addition to automations, we ran monthly broadcast campaigns to announce:

• New product launches

• Ingredient spotlight stories

• Seasonal skin tips

• Exclusive subscriber-only discounts

Each campaign was built with branded visuals, optimized for mobile, and tracked using UTM tags for precise performance attribution.

Results

Within 6 weeks of launch, here’s what PureGlow achieved:

The ROI on email marketing alone paid for the project multiple times over — and continues to grow every week.

Client Testimonial

“AYD Internet Marketing transformed how we communicate with our customers. Our emails now feel like part of the PureGlow brand — thoughtful, useful, and personal. We’ve seen real revenue, but more importantly, deeper customer relationships.”

— Melissa Tran, Founder, PureGlow Naturals

What Made the Project Successful?

1. Behavior-Driven Automation
   Every email was timed and triggered based on user behavior — not guesswork.

2. Branded, Beautiful Design
   All templates reflected PureGlow’s clean, natural aesthetic, reinforcing trust and consistency.

3. Education Over Promotion
   Rather than just selling, we guided and empowered users — leading to higher engagement.

4. Detailed Reporting & A/B Testing
   We tracked every step, tested subject lines, CTA placement, and send times to fine-tune performance.

Next Steps

Following the success of this project, PureGlow has expanded our partnership to include SMS marketing, loyalty program integration, and advanced customer segmentation.

They now treat email as their #1 retention channel, and we continue to optimize flows, test campaigns, and innovate with interactive content like quizzes and video embeds.