PrimeNest Lead Surge

PrimeNest Realty Group, a fast-growing real estate company specializing in high-value residential properties, approached AYD Internet Marketing with one clear objective — generate more qualified leads in less time. Although their listings were premium and their agents highly skilled, their online marketing efforts lacked structure, targeting, and measurable performance.

To address this challenge, we developed and executed a hyper-targeted PPC campaign using Google Ads, paired with high-conversion landing pages and geo-specific lead magnets. Within 30 days, PrimeNest saw a 64% increase in qualified leads, setting new internal benchmarks for conversion rates and cost-efficiency.

Client Challenges

Before partnering with AYD Internet Marketing, PrimeNest struggled with:

• Unqualified Lead Volume: A significant portion of their paid traffic wasn’t converting into serious buyers.

• Poor Targeting: Their ads lacked audience segmentation, leading to wasted ad spend.

• Low Conversion Pages: The website and landing pages weren’t optimized for conversions or mobile usability.

• No Tracking Infrastructure: They had no reliable system to track conversions, test ad variations, or calculate cost-per-lead.

Our mission was to build a data-driven, location-focused PPC system that would not only bring in more leads — but the right ones.

Strategy & Execution

Our PPC specialists took a three-phase approach to ensure speed, precision, and scale:

Phase 1: Research & Planning

We started by conducting detailed research to understand the local real estate market dynamics, competitive ad landscape, and buyer intent signals.

Key activities:

• Keyword research based on intent (e.g., “homes for sale in [location]”)

• Competitor ad review to identify gaps and messaging opportunities

• Audience segmentation by buyer type, location, and budget bracket

• Custom ad copy creation tailored for urgency and trust

We also designed a custom conversion funnel — from the first click to the lead submission.

Phase 2: Landing Page Optimization

To ensure maximum conversion from ad clicks, we developed dedicated landing pages tailored for each geo-targeted campaign. These pages were:

• Mobile-optimized

• Fast-loading (under 2.5 seconds)

• Focused on one CTA: Book a Property Viewing

• Designed with trust-building elements (testimonials, agent photos, maps)

We integrated real-time form tracking via Google Tag Manager and set up event-based triggers to capture data at every touchpoint.

Phase 3: Launch & Optimization

We rolled out multiple campaign sets based on different locations (e.g., downtown condos vs. suburban family homes). Each set included:

• A/B tested headlines and descriptions

• Dynamic keyword insertion for better relevance

• Ad scheduling during peak search hours

• Bid adjustments for high-performing zip codes

Within the first week, we paused underperforming variations and reallocated budget to top-converting campaigns.

Results

In just 30 days, here’s what PrimeNest achieved:

These results far exceeded PrimeNest’s expectations — not only were they getting more leads, but the right kind of leads: buyers ready to book appointments and make offers.

Client Testimonial

“AYD Internet Marketing didn’t just send us more leads — they brought us serious buyers. Their PPC strategy was data-backed, lightning-fast, and shockingly effective. We’ll be working with them again.”

— Rachel M., Marketing Director, PrimeNest Realty

What Made the Project Successful?

1. Local Relevance
   We geo-targeted neighborhoods that aligned with PrimeNest’s property listings — making the ads feel personalized and location-accurate.

2. Conversion-Centric Design
   Instead of driving traffic to the homepage, we used tailored landing pages with one goal: generate leads. This dramatically improved performance.

3. Constant Optimization
   Daily monitoring, A/B testing, and budget reallocation helped us hit benchmarks quickly and consistently.

4. Clear Reporting
   The client was updated with weekly performance dashboards showing impressions, CTR, CPL, and lead quality trends — all in plain English.

Next Steps

Following the success of this campaign, PrimeNest has expanded our scope to include remarketing ads, YouTube pre-roll videos, and long-term SEO strategy for sustainable organic traffic.

AYD Internet Marketing remains their exclusive partner for all paid media operations, supporting their growth into two additional territories this year.