Treasure Valle Exteriors
About Treasure Valley Exteriors
Treasure Valley Exteriors is a Boise, Idaho-based company with over a decade of experience, known for delivering high‑quality roofing, siding, and window installation services. Their mission is to provide homeowners with top‑tier craftsmanship and service, backed by a strong local reputation. With a strong website, they were ready to take the next step, enhancing their Google Ads performance to generate more qualified leads and grow their business efficiently.
The Challenge & Analysis
In early 2024, facing a dip in qualified leads and rising conversion costs, we proactively audited the account to uncover performance opportunities. The goal: drive more high-quality roofing leads via Google Ads while maintaining a strong Cost Per Lead (CPL) and setting the stage for long-term growth.
After conducting the comprehensive account audit we uncovered valuable opportunities to enhance structure and drive immediate
improvements.
This in-depth analysis allowed us to develop a strategic solution that directly addressed the original challenge and set the foundation for
stronger performance moving forward.
The Solution
Optimize Google ads and Google Local Service Ads to focus primarily on roofing leads with windows and doors as secondary
Build out a fully trackable funnel from click, lead, call and to closed job
Setup tracking and systems to better identify what leads from Google Ads closed and their value.
Refine the account structure and improve audience targeting.
Expand the use of negative keywords and implement performance-based segmentation.
Implementation
Connected CallRail, Jobber, and comprehensive form tracking for full lead attribution accuracy.
Blocked branded and irrelevant traffic sources to better optimize for new customer acquisition.
Refined keyword and audience targeting through research and optimized negative keywords.
Split A/B testing to find the best performing ad copy and creative.
Paused campaigns that weren’t performing to reduce wasted
adspend.
Built out advanced remarketing campaigns due to the longer buyer journey.
Reviewed Local Service ads updating necessary information.
Result
In this time period, with the changes we made, these were the
results we got. A CTR between 5% and 7% is really good.
Why The Client Chose Us to fix it
The client had been running Google Ads campaigns with the goal of generating more leads. While they experienced some success, many of the leads lacked quality and did not convert into meaningful business
opportunities.
Without dedicated in-house management, they faced challenges such as inefficient ad spend and a declining return on investment.
Recognizing the need for expert guidance, they turned to our team , and attracted by our proven track record of helping trade contractors in the roofing and siding industry reduce waste and generate high-quality, conversion-ready leads.
Key Takeaways/Lessons Learned
- A well-structured campaign with precise audience targeting delivers significantly better ROI.
- Constant performance monitoring and iterative testing are crucial to scaling profitably.
- Integrating first-party data enhances ad relevance and customer engagement.
- Transparent reporting and clear KPIs keep both client and agency aligned for growth
- Proper tracking allows Google Ads to optimize and find better lead costs for clients
- The cost of management often pays for itself (and more) by preventing inefficient spend, improving conversion rates, and driving better-qualified leads.
Ready to grow with a smarter Google Ads strategy? Let’s talk.
- Free, no-pressure account audit
- Strategic insights tailored to your business
- No jargon—just honest recommendations
Is your business generating between $500K and $5 million in
annual revenue, and ready to take the next step toward growth?