Strategic Ad Grants for Nonprofits
Are you a registered nonprofit with valid 501(c)(3) status seeking consistent website visibility while supporting fundraising goals? Continue below to learn how structured Google Ads grant management can unlock monthly search exposure without ad spend. Already running a grant account? Let our team refine strategy, protect compliance, and improve mission driven results measurable.
Why Partner with AYD Internet Marketing?
At AYD Internet Marketing, we believe the Google Ad Grant is more than an advertising program — it’s a way to help the right people find your mission at the right time.
We specialize in helping nonprofits turn the grant into real visibility and real opportunities, not just activity inside an ad account.
- Help unlock the full value of the Google Ad Grant
- Guide strategy across search, image, and video ads
- Align advertising with your mission and goals
- Keep everything running smoothly and sustainably
We combine thoughtful strategy, clear communication, and hands-on management — all for a simple, predictable management fee.
What Are Google Grants?
Google created the Google Ad Grant to help nonprofits reach people at the exact moment they are searching for help, support, or ways to give back.
The program provides eligible nonprofits with up to $10,000 per month in free Google advertising — up to $120,000 per year — to promote their mission, programs, and resources.
What could your nonprofit do with $10,000 of in-kind advertising every month from Google Ads, an online advertising solution from Google? You could recruit more volunteers, attract more donations and share your story with audiences all over the globe. It’s all possible with Google Ads.
Search ads
that appear when people actively look for relevant topics
Image ads
that visually communicate your mission
Video ads
including YouTube, that help tell your story
What the Google Ad Grant Makes Possible
When used thoughtfully, the Google Ad Grant helps nonprofits:
Attract Donations
Reach people who are already looking for causes to support and ways to make a difference.
Recruit Volunteers
Connect with individuals searching for opportunities to give their time and skills to your cause.
Share Your Story
Introduce your mission to new audiences and expand awareness beyond your existing community.
What Success with the Google Ad Grant Typically Looks Like
Success with the Google Ad Grant is usually steady and cumulative.
Most nonprofits see gradual growth over the first few months as campaigns evolve, messaging improves, and audiences respond.
- Consistent increases in website traffic
- Greater awareness of programs and resources
- More opportunities for donations and engagement
Expert management that maximizes your Google Ad Grant
We handle every aspect of Google Ad Grant management, from setup to optimization, so your nonprofit gets consistent results without added workload or risk.
Let Us Do All The Hard Work
It takes a regular time commitment to use the grant properly. With ConnectAd, you tell us what you want to achieve, and our experts do all the heavy lifting so you can focus on your own tasks.
Get Better Results
On average, nonprofits that work with us use 20 times more of the grant each month. Our focus on proper Google Analytics tracking and landing page optimization also drive real results.
Skip The Learning Curve
On average, nonprofits that work with us use 20 times more of the grant each month. Our focus on proper Google Analytics tracking and landing page optimization also drive real results.
Gain Long-Lasting Benefit
If you don’t actively manage your grant or don’t use it properly, it can get suspended. We make sure you keep getting the $10,000 every month. We’ve never lost one.
Customizable Plans
Choose exactly what kind of digital marketing support you need with our flexible service plans. Needs change all the time. We’re here to adapt with you so you’re always using your resources efficiently.
We Treat You Right
We’re committed to providing you a high-level of customer service. We report to you every month, will respond to every email within 24-hours, and take the time to update you on what we’re doing.
Google Ad Grant Management Services
plus Overall Fundraising Ecosystem Support
Powered By
The Google Ad Grant helps nonprofits reach more supporters and lower the barrier to donating while increasing awareness for your cause with powerful nonprofit advertising.
Give Back Nation (GBN) Ad Grant Manager support was developed by a nonprofit to help other nonprofits maximize this dynamic opportunity.
Have your Google Ad Grant efficiently and effectively managed to limit staff and time needed, expedite success and maximize opportunities.
1.) Google offers up to $10,000 worth of FREE Google Ads (averaging $1 to $2 cost per click) every month (up to $120,000 a year) to approved nonprofit organizations to help expose their cause and initiatives
2.) This allows your nonprofit to get in front of the right audience when people are typing in keywords on Google that are relevant to you and your cause with free nonprofit PPC (pay-per-click).
3.) Nonprofits our team works with typically see between 500 – 1,000+ new people visit their site each month because of the Google Ad Grant program.
Your Guide to Getting Started with Google Ad Grants
5 Reasons Your Nonprofit Should Be Using Google Ads
Free Advertising
Qualifying nonprofits are automatically given an advertising budget of $10,000 a month.
Increased Visibility
Help Supporters Find You
Grow Your Audience Long-term
Help Supporters Find You
Help at every stage
Managing Google Ad Grants requires an ongoing strategy and technical expertise. That’s where we come in. We offer:
Eligibility check & application assistance
Grant account set up
Keyword research & campaign creation
Ad copywriting and testing
Landing page optimization
Ongoing compliance monitoring & reporting
How We Help
Once nonprofits understand what the Google Ad Grant makes possible, the next step is ensuring it’s guided in a way that supports long-term impact.
We partner with nonprofits to manage their Google Ad Grant across search, image, and video advertising — aligning ads with mission goals and audience intent.
- More qualified traffic
- More donation opportunities
- Greater mission visibility
What Our Client Say
Daryl provides great work. We were really bound up on AdWords for a client. it was sending all the wrong traffic and we couldn't figure it out. Daryl went in and very thoughtfully applied fixes to the campaign and had specific examples of what needed to be done. No more guessing. If you're struggling with getting decent traffic and decent results with online traffic please connect with Daryl. You will not regret it.
I hired Daryl to take a look at my AdWords. Wow! What an improvement. Now I personally have 20 years in marketing, but working with him was a Big Wakeup Call to me. Never ever UNDERESTIMATE the power of hiring a specialist. He is a PPC expert who increased my Roi plus gave me better ad results
Daryl at AYD internet marketing is a wealth of knowledge. We sat down together and reviewed my marketing strategy which led to me making some significant changes in my approach. I would recommend Daryl for a consultation - he will give straight up and honest advice for your business online, and give insights that will prove beneficial. Thank you Daryl!
Daryl helped our business with providing us with actionable ads consulting. We were able to see where opportunities were to help our ads convert more often and use our budget more efficiently. I couldn't recommend Daryl & the AYD team more! He is a true professional and very responsive. If you're looking for guidance with your paid ads, Daryl and AYD Internet Marketing are the guys to talk to!
Daryl is extremely knowledgable about digital marketing and how to help businesses increase revenue through website design and digital ads. I have learned so much from him about how to target customers and which platform is best to reach them based on different business needs. Daryl is not only a wealth of information but his carefully crafted plans get results.
I got to know Daryl through a group on Facebook, it just so happened we lived in the same city! I was looking for some help with some technical issues I was having and Daryl helped me through them. I've gotten to know some of the clients Daryl works with, and can see that he is very skilled at recognizing what needs to be done for the company to grow online and getting the job done to do it! Daryl is very passionate about what he does and is a wealth of knowledge!
Daryl provided valuable consultation, strategic, and implementation services for a variety of B2B and B2C search advertising campaigns. Working with our team, Daryl helped us significantly increase lead generation and profitability in challenging local and international markets. His dedication to keyword research and thorough understanding of search advertising best practices proved invaluable in managing advertising accounts where our team was stretched beyond capacity.
Daryl’s background in digital marketing brings unique value with a fresh perspective and strategic insight. His approach has helped our BD team uncover new prospecting opportunities, while clients have seen measurable growth in market share and brand awareness. He’s skilled in LinkedIn, Google Ads, analytics, SEM, and adapting to a changing digital landscape. Daryl excels in strategy, reporting, and driving collaboration across teams.
Choose the Stage That Best Matches Where You Are Today
Simple, transparent options designed to meet nonprofits where they are — and grow with them.
Better — Growth & Engagement
Stage: Your foundation is solid, and your ads need improvement
This option is ideal if your Google Ad Grant is active and running, but you want better results. We refine strategy, improve ad performance, and add image and video ads to help you reach and engage more supporters.
- Expanded keyword research and campaign segmentation
- Image and video ad strategy (including YouTube where appropriate)
- Ongoing ad creative refinement
- Conversion-focused optimization (donations, sign-ups, key actions)
- Enhanced reporting with insights and recommendations
- One-time setup: $2,000
- Monthly management: $900
Best — Impact & Optimization
Stage: Your foundation and ads are working, and you want to scale
Choose this if your Google Ad Grant is performing well and you’re ready to take it further. We focus on advanced strategy, deeper optimization, and aligning ads, messaging, and landing pages to support long-term growth.
- Full-funnel Google Ad Grant strategy
- Advanced campaign structure across search, image, and video
- Landing page and messaging consultation
- Priority optimization and testing
- Deeper performance analysis and strategic guidance
- One-time setup: $3,000
- Monthly management: $1,500
Simple, Transparent Pricing
- A clear one-time setup fee
- Predictable monthly management
- No long-term contracts
As your organization grows, your support can grow with it.
What’s Included in Our Google Ad Grant Service
- Grant application and eligibility support
- Account setup and ongoing management
- Keyword research based on real search behavior
- Ad development across search, image, and video
- Monthly performance reporting
- Landing page and conversion consultation
Frequently Asked Questions About Our Services
The grant provides up to $10,000 per month in advertising. Many nonprofits grow into the full amount gradually as their campaigns mature and performance improves.
Yes. Many successful accounts use multiple campaigns focused on different goals such as donations, programs, education, or volunteering.
Google allows one approved domain per nonprofit account.
Search ads are the foundation of the program, and the grant also supports image and video ads, including YouTube, when accounts are structured appropriately.
Most nonprofits launch within 2–4 weeks, with clearer performance patterns developing over the first 2–3 months.
Yes. Google has quality and performance guidelines designed to ensure ads remain helpful and relevant for users.
Google recommends working with certified professionals who understand both Google Ads best practices and nonprofit-specific requirements.
Ready to Talk to a Specialist?
If you’re exploring the Google Ad Grant or ready to expand your reach, we’d love to connect.
Meet the Team
- Google Ad Grants
- Paid media strategy
- Supporting nonprofit growth
You’ll always know who you’re working with and how to connect.
Eason Parasad
Automation Specialist
Eason Parasad, founder of Predcorp, helps Canadian businesses streamline operations with innovative automation. Predcorp’s platform simplifies decision-making, boosts efficiency, and unifies lead capture and customer engagement into one optimized system.
Davin Oberg
Trades Specialist
Davin Oberg is a digital marketing expert with over a decade of experience and a background in running a successful pressure washing company. He specializes in helping trade businesses growth, backed by experience managing multi-million-dollar properties and working with major corporations.
Daryl Oberg
Paid Ads Specialist
With an educational background in Computer Science & Information Technology, Daryl has been working in the digital Marketing field for over 10 years and specializes in Google Ads, and is an expert in other platforms.